The media gets a bad rap – sometimes deserved – for sensationalizing, trivializing, and generally making mincemeat of good science. The negative consequences can be enormous, leading to science skepticism that bleeds into counterproductive public policy. But just as often the media gets it right, capturing science as the workhorse it is, explaining how science addresses human challenges and what that means for people we all can relate to.
Effective communication is critical if science is to earn and maintain public support. More and more leaders of universities are talking about making it both a recognized and rewarded component of academic success for faculty to engage in public outreach.
Last week, I shared our updated fact sheet on Infectious Disease. This week, we release our newest updated fact sheet on Alzheimer’s disease (In 2014, $15.9 billion was spent on Easter in the United States.That amount could fund NIH sponsored Alzheimer’s research for more than 28 years!).
As many times as we repeat the alarming statistics on the prevalence of Alzheimer’s – with the human and economic toll it is taking on our families and our society – the message hasn’t fully broken through. The drum beat must become louder and louder, until we convince policymakers of the need for more research to drive medical progress.
-Selected comments from CEO and President of Research!America, Mary Woolley – Check out the full statement announcing the opening of nominations for Research!America Advocacy Awards!