Over the weekend I rode on a NYC subway train with ads that are THE BEST THING EVER. Memorial Sloan-Kettering Cancer Center in NYC had ads all over the train with different statements about treating cancer (see above), plus the slogan ‘More Science. Less Fear.’ While the Sloan Kettering ads are obviously focusing this slogan on scientific research for cancer treatment, I think this slogan should be applied much more broadly. Can we make it a viral meme?
Does ebola have you scared? More Science. Less Fear!
Worried about climate change? More Science. Less Fear!
etc etc etc.